Crawl Budget Optimisation Basics: What You Need To Know

Published Monday, August 8th, 2016 / Reading Time: 10 minutes

Creating a content-rich, user-friendly website is only worth the time and expense if your current and prospective customers see it. However, there is no guarantee that Google will spider every page immediately, which means it could be days or weeks before new content and refreshed pages are indexed. This delay comes at a significant cost […]

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The Double-Edged Sword Of Social Media

Published Tuesday, August 2nd, 2016 / Reading Time: 4 minutes

Before social media, you had control over how your company was perceived in the marketplace. You controlled the commercials, advertisements, press releases and more. Today, while social media has given you a new way to increase your company’s visibility and communicate with your target market, you’ll also need to handle negative comments in a positive […]

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Facebook Introduces New Ads Relevance Score

Published Wednesday, March 25th, 2015 / Reading Time: 4 minutes

You may have noticed that Facebook has added a new Relevance Score for advertisers to help improve their algorithm and be more transparent with those advertising on Facebook. According to the official announcement from Facebook back on February 11 of this year, the social network has always used relevance as a factor in determining how […]

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SEO Myths & Lies. A 2015 Round Of Debunkery

Published Monday, January 19th, 2015 / Reading Time: 13 minutes

Since the pseudoscientific brigade continues to publish false and misleading statements about really simple technical stuff, let’s just round up the latest SEO lies and myths for another round of debunkery. We have 11 months left in the year. Maybe if people stop repeating this nonsense, 2015 will turn out to be a better year […]

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Business Blogging: For Visitors & For Links

Published Wednesday, March 19th, 2014 / Reading Time: 5 minutes

When you first look into digital marketing for your business, you may become swamped with numerous different ideas that can attract visitors, boost you up the search engine rankings and keep customers informed of what you are up to. Some businesses opt to keep it quick and simple by using Facebook or Twitter updates to […]

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